I bought this towel to match the mattress and changing pad cover. It's as soft as I was expecting. I kind of thought it would be bigger, since it says it can be used for toddler, but I guess the size is okay. It's not small, but I wish it was bigger so my daughter can grow into it. Other than that, I love how thick it is. My other towels are kind of thin and don't seem to hold up. This one has held up well through the washer and dryer, and it is soft on my baby's skin.